Meet the Experts

This is one of the most common questions we get asked. With hundreds of hotel inventory providers on the market, finding the right offering is hard.

By providing assessment tools and using our in-depth knowledge of the landscape, we help companies understand their supply, enrich and optimize it.

In practice, if you already have an existing volume of bookings, we can help zoom in on hotel providers likely to deliver the biggest uptick in performance, based on your current bookings.

In addition to that, our team can work with you based on defined target audiences, source, destination markets and inventory profile to recommend the right supply mix based on over a decade of accumulated historical performance across 100’s of hotel providers.

We understand that when launching a new product, speed is of the essence. Utilizing beneficial terms secured from new suppliers, maintaining healthy business partnerships, and effective go to market strategies can ride or die on timing.

From a technological standpoint, preventing time-to-market delays relies mainly on timely supply integration and data normalization. Alas, the quickest way to get a hotel product to market is to use an established platform that’s robust enough in existing integrations, and has near real-time, supplier agnostic data normalization capabilities.

Few such systems exist in the market, each with its own advantages and disadvantages. Our cloud based infrastructure comprises various premade configuration layers and normalized data structures, allowing us to support companies in completing the integration with us in just several weeks and enabling suppliers within 24 to 48 hours.

Yes! Before going live, every hotel supplier has their own API schema, certification processes and data structures that have to be handled and normalized, respectively.

In addition to that, to ensure consistent performance and an ability to investigate issues when such arise, there is a need to systematically understand and normalize the error messages from each of the connections.

Finally, ongoing API updates, changes to flows and updates to the data structures have to be handled frequently.

Using our robust infrastructure, the Gimmonix team handles this on an ongoing basis for dozens of companies worldwide. A decade of expertise ensures that, no matter the breadth of your project, we’ll be able to execute it with utmost efficiency.

Yes, we map both inbound and outbound hotel data.

The fragmentation of data in the travel industry is a challenging topic. Establishing connections with partners, whether inbound or outbound, requires tedious data normalization processes.

For the past decade, we’ve been helping companies understand each other when exchanging hotel data and content. This required us to tackle a slew of seemingly disparate challenges ranging from building automated data loaders through tracking and management systems to capture and process data changes, reporting and reviewing tools for automatic and manual data verifications.

At present, we’re perfectly positioned to tackle any normalization challenges within the hotel data space — whether we’re mapping sources known or unknown to us.

Finding distribution partners, supporting their integration and onboarding, normalizing their data and establishing operational flows are all things we’re helping our partners with on a daily basis.

A unique blend of automated solutions aimed at streamlining the integration flows and data normalization processes for inventory sync can shorten partner onboarding times from weeks and months to mere days.

Our teams are available to augment these automated solutions with a managed service approach, allowing you to focus on making the business relationship with your partner thrive, rather than getting bogged down by technical items to resolve.

Profit optimization and margin improvement are well within our area of expertise.

Profitability is elusive: under or over-pricing has a direct impact on your conversion and profitability. Knowing this, we’ve developed automated solutions geared towards making the most out of your funnel — from product delivery to post-booking optimization.

Starting with the first rates you receive, our systems track the rate components through every step of the search, ensuring consistency and accuracy. In parallel, complex business logic dynamically creates optimal product pricing utilizing pre-configured rules and dynamic pricing mechanisms.

The focus shifts to multiple validation layers at the booking stage, ensuring the chosen rate is secured at the best possible rate with a minimal error rate. And after the booking is made, the rates continue to be continuously monitored for potential price drops and further margin optimization.

Our two cents: competitiveness is impossible without accurate insights. Knowing your competitors, understanding their pricing compared to yours and the market, and managing your own profit margins are all essential to ensuring competitiveness.

Some of our go to strategies for ensuring a competitive advantage include:

• • An automated solution for dynamically adjusting the sale rate to match or beat the market rates by a predefined margin
• • A rate auditing service that ensures adherence to negotiated rates
• • A price intelligence report analyzing rate disparity across supply/distribution channels or insights into a predefined comp set

Ensuring competitiveness is highly individualized, depending on the type of company and segment it operates in. We’d be glad to talk to you about your business

Absolutely. Automation is one of the subjects we’re most passionate about.

With each day that passes, the processes travel companies need to support are becoming exponentially more nuanced and complex.

We’ve been automating travel tech processes for a decade, with projects spanning from cyclical data normalization, automated summarized error reports on a per-channel basis, to fully automated pricing mechanisms that retrieve market rates on the fly.

No matter how intricate your process is — we’d love to take on automating it.

Tracking and transparency are the building blocks upon which you can begin to understand what needs to be optimized.

We start by performing a full analysis of your system, and provide you with a monitoring and reporting platform. This new layer of transparency, for some companies, is an end in itself.

For most of our partners however, it acts as a baseline of measurement as to what should be improved — we can begin working together to map out and prioritize everything that can be optimized, fixed, or automated.

Yes.

A while back we discovered a surprising statistic — over half of all financial transactions in the B2B hotel space are reconciled manually!

To reduce the the amount of discrepancies caused in the reconciliation process we:

• • Normalize and associate the reservation data and references between a provider and distributor
• • Streamline reservation data via web service to partner systems

This way, both businesses are aware of all reservations made between them in real time, instead of only relying on after-the-fact reconciliation.