Learn about the importance of two main variables in hotel mapping, coverage and accuracy, and how each impacts your bottom line.
Automation in hotel mapping has yet to become commonplace. In fact, most travel companies are unaware that automation is even possible. The result is that the vast majority of travel companies are still relying on manual mapping to get their inventory to market. Those that are aware of the solution are left debating on whether or not the ROI warrants the switch. But what price are travel companies paying when they stick to manual mapping?